Maximum spread across the Bits / Atoms / Institutional / Cognitive constraint surface — designed to illustrate the full range of generative AI executive exposure across Australian listed companies.
ASX: GNP · A$751M rev · Power & comms infrastructure
The anchor. Physical delivery of transmission lines, substations, fibre networks. C-suite is 60% augment, 4% automate. AI blocked by Atoms (field delivery) + Institutional (ASX continuous disclosure, WHS regulation, award wage complexity). Headcount compression among the lowest in the set.
ASX: WTC · ~A$1.5B rev · Logistics SaaS
Maximum Bits contrast. Pure software — CargoWise platform, 3,600 employees, 30%+ R&D spend. C-suite tasks are document-in/document-out. Recently announced 2,000 AI-linked job cuts — proving the exposure is already being acted on. Highest predicted automate-now percentage in the set.
ASX: SEK · ~A$1.1B rev · Employment marketplace
Cognitive constraint contrast. Two-sided marketplace where matching algorithms are Bits but the value chain is Cognitive — employer relationships, sales judgment, market positioning. AI can generate listings and parse resumes at scale; the hiring decision and enterprise sales relationship remain structural fortress. Distinctive split profile.
ASX: KPG · ~A$180M rev · Accounting roll-up
Institutional constraint contrast. Professional services (tax, audit, advisory) bound by CPA licensing, ATO compliance, and fiduciary duty. AI can draft returns and parse financials — but signing off carries personal legal liability under the Corporations Act. Most unusual FAVES signature: high on every dimension except V (consequence), which drags the entire profile into Augment.
ASX: CSL · ~US$14B rev · Biotech / plasma
Dual Atoms+Institutional constraint. Plasma collection is irreducibly physical (human donors, fractionation plants). Drug approval is irreducibly institutional (TGA, FDA, EMA). R&D and commercial functions are heavily Cognitive and partially Bits-automatable. Bimodal distribution: half fortress (manufacturing, regulatory), half augment (R&D, commercial strategy). Closest to GenusPlus in shape but for structurally different reasons.
The portfolio is constructed to place one company in each primary constraint quadrant, with CSL (Atoms+Institutional) demonstrating how real companies sit on the constraint surface rather than at its poles. GenusPlus anchors the Atoms pole. WiseTech anchors the Bits pole. Kelly Partners anchors the Institutional pole. SEEK anchors the Cognitive pole. The result is maximum visual contrast when the quadrant distribution bars are displayed side by side.
WiseTech's AI-linked 2,000 job-cut announcement makes it the most empirically validated Bits-pole company on the ASX. The exposure isn't theoretical — management is already acting on it. This gives the portfolio a "proved, not predicted" data point that strengthens the entire narrative.
KPG is the only pure-play ASX-listed accounting practice, which isolates the Institutional constraint cleanly. A law firm (if one were listed) would work equally well, but KPG's roll-up model (37 practices, 600+ staff) provides enough scale for meaningful C-suite task analysis. The CPA signing liability creates a V-score cliff that no amount of AI capability can overcome without regulatory change — this is the cleanest illustration of Institutional constraint on the ASX.
CSL combines Atoms (plasma fractionation is chemistry + logistics, not software) with extreme Institutional constraint (TGA/FDA drug approval is multi-year, irreducible). This dual-constraint profile is structurally similar to GenusPlus (which combines Atoms with ASX/WHS institutional constraints) but operates in a completely different sector — making the "same shape, different reasons" comparison visually and analytically compelling.
SEEK's C-suite is uniquely split: the platform/product side is Bits-automatable (matching algorithms, listing generation, analytics), but the enterprise sales and employer relationship side is pure Cognitive fortress. This creates the most distinctive bimodal task distribution in the portfolio — and illustrates why single-axis AI exposure scores fail when the business model straddles constraint categories.
For maximum narrative impact, present the portfolio in this sequence: GenusPlus (anchor, lowest exposure) → CSL (similar shape, different sector) → Kelly Partners (Institutional cliff) → SEEK (Cognitive split) → WiseTech (Bits proven, cuts announced). This walks the audience from "AI can't touch us" to "AI is already restructuring headcount" in five steps.